Short-form Video In Marketing At A Trade Show !
In today’s digital age, one of the most effective ways to promote and generate buzz around your trade show is through short-form videos. Unfortunately, not everyone in the event space has yet to master this medium. As organizers move into the next generation of trade shows , it’s important to consider the following when using short-form videos for marketing: Commence Early Preparations Producing short-form videos takes time, as you’ll be splicing together a lot of different footage to create this type of content. It would be wise to start planning well before the event — not just for months, but for a year in advance, to capture all the necessary footage and think strategically about how to promote the event....