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How to increase ROI on exhibition participation in UAE?

what is ROI?

ROI or Return on Investment is the investment you put into improving your company, like time and money. In simpler terms, ROI is the ratio of net profit over the total cost of the investment.

HOW to Increasing ROI exhibition?

Increasing ROI is one of the most important exhibition goals of an exhibition. However, to increase ROI on exhibition participation in Dubai is not that easy. You need to work on several aspects to ensure an increase in ROI.

Planning: Exhibitors expect a lot from exhibitions, and in order to fulfill those expectations, it is important to plan. Companies must keep enough time in hand for planning. Research and plan as much as possible. If you do not plan well, you may get disappointed by the results.

Define exhibition goals: Goals and objectives of an exhibition are two different things. Goals are usually specific and measurable. While objectives are steps and strategies that you use to reach your goals. When you decide on your exhibition goal, you must set your objectives as well. You should clearly define your exhibition goals. Moreover, create a marketing plan that will help you in achieving your exhibiting goal.

Know your budget: Work on your budget, to ensure a good return on investment. It is important to calculate the overheads of your travel, hotel, advertisements, promotions, and others. Create a rational budget that will help you achieve your desired results. When you know your budget, you make sure to have a successful exhibiting experience in UAE.

Work on Pre-Event Marketing: If your brand is exhibiting in a particular exhibition, you need to make sure that your buyers are aware of your participation. You need to create an online buzz about your participation in an exhibition. Add promotional posts on your website, create blogs, increase page likes by creating online campaigns, start an online competition, or create unique hashtags.

Book the best stand space: The location of your exhibition stand design also plays a very important role in increasing ROI on exhibition participation in UAE. In order to ensure visibility and footfall, you must book the best stand space. The best space on an exhibition floor can be the corner or at the end of the aisle. Although these spaces are booked quickly, you should book early and grab some good deals from the exhibition organizer.

Unique and Attractive Exhibition Stand Design: Exhibitions are crowded places. There are thousands of other exhibitors who are there to achieve exhibiting goals. So, you must stand out from the pool of exhibitors. And for this, you need to have a unique and attractive exhibition stand design. Exhibition stands are your identity during an exhibition. To help build your identity, Maeander Exhibition is there to help you.

Follow-up: To increase ROI on exhibition participation in UAE, you must follow up after your exhibition. Visitors may forget about your brand. Keep a track of all the visitors who visited your exhibition stand, and message them after the exhibition. If there is a lead, respond to them timely. The sooner you follow up with a call or an email, the better chances to convert them into your customers.

Professional booth construction process 0

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Professional booth construction process

The construction of booth is a very important part of exhibitors’ participation in the exhibition. mainly includes the following aspects:

Communication is the prerequisite for exhibition design and construction services. The understanding of the basic situation of the company by the exhibition company affects the service quality of exhibition design and construction. Therefore, when providing exhibition design and construction services for exhibitors, they must conduct detailed negotiations with exhibitors to understand the relevant corporate culture and products of the exhibitors. Features, exhibition content, booth area, etc., as well as the requirements and suggestions of exhibitors for the design and construction of booth, so as to further determine the theme of the exhibition design and construction.

Design is the key to exhibition design and construction services. The design will usually be designed according to the actual situation of the company, which can fully reflect the company’s culture, characteristics and brand image, and show it to a greater extent Create beautiful, usable, artistic and unique effects. Then deliver the first draft of the design to the customer, adjust according to the customer’s suggestions and feedback, and finally determine the design plan, and the two parties sign the contract.

Exhibition equipment production and booth construction are the focus of exhibition design and construction services.
Professional booth construction process

1. After entering the exhibition hall and finding the booth, lay the ground first, such as carpets, platforms, etc.

2. After the ground is laid, the main structure of the display rack will be combined and installed, generally starting from the background board.

3. After installing the main structure, install various exhibits.

4. After the main part is built, wiring and lighting equipment can be installed.

5. Artwork and inkjet can be installed after the main body and exhibits are completed.

6. After the main structure and exhibition equipment are installed, the customer can arrange the exhibits. Generally, they are placed in the order of up and down, first and then front, first high and then low, so as to avoid illegal operations and finally useless.

7. After the exhibits are arranged, they should be checked in time to adjust the exhibits to the best condition.

8. Finally, do the cleaning work, clean the venue, seal off the exhibition area with tape before leaving, and take pictures for file.

Post-service is the guarantee of exhibition design and construction services. For exhibitors’ problems concerning the design and construction of the exhibition during the exhibition, professional personnel should be dispatched to assist in solving them in a timely manner, so that the exhibitors can proceed smoothly and successfully during the exhibition, and for exhibitors to move more efficiently.And also provide exhibitors with dismantling services.

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industry application of large format printing!

What is large format printing?
In short, large format printing is the process of taking digitally generated artwork and printing it to large-sized substrates.


What products are available?
Large format printing allows you to produce a wide range of internal signage, for example, PVC, acrylic or aluminium signs. It’s possible to print wall coverings and window and floor graphics, and external signs can be produced using products such as Dibond and Correx. There are many different ways to print exhibition graphics too, whether freestanding or hung from a ceiling or wall.
These examples are just some of the most common ways large format printing is used. They are by no means the only ways. It’s possible to approach a large format digital printers with an idea for a unique sign or display and they will recommend the best way to achieve it.


What Are Some Examples of Large Format Printing?
Large format printing offers a full range of visual solutions to get your message out there. For example, your options include:
Banners
Wall graphics
Floor graphics
Window graphics
Yard signs
Building wraps
Vehicle wraps
Advertising flags
Barricades
Signage
POP (Point of Purchase) and POS (Point of Sales) stands
Out-of-home advertising (billboards)


As you can see there’s an option for every budget: you may start small with a yard sign, or think big with an impressive wall graphic or a towering vinyl banner.


Keep in mind that these are only the most common large format printing products. It’s not unusual to arrive at customized solutions that underscore what’s unique about your brand.


If you are looking for a large format printing manufacturer, maeander Exhibition is your best choice.


maeander Exhibition A wide range of Digital Printing service which offers you the lowest price per sqm, without compromising on the quality of the prints and material. Large format printing, not limited to Banner (Block out and Back-lit), Vinyl, Canvas, Roll-Up, One way Vision for your signage and branding.

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What is a Stand Builder? and How to design a stand

Booth construction is one of the indispensable tasks in the process of participating in an exhibition, and it is usually combined with booth design and construction.


What is a Stand Builder?
To understand what a stand builder is, we first need to look at what an exhibition stand is.
An exhibition stand is set up at trade shows to showcase a brand’s products and services. A good exhibition stand will convey the brand’s products to customers in a way that is informative, appealing and convenient.
With the right exhibition stand at trade shows customers will leave with an increased interest in the brands products and services which will subsequently drive further sales.
Creating an exhibition stand may sound straightforward, but there are many elements that go into designing a stand that sells.

So now that we know what an exhibition stand is, how do we create one that reflects our brand? This is where a stand builder comes into the picture.
To put it in layman terms, a stand builder is someone who designs, constructs and assembles exhibition stands. They are professional consultants and construction specialists who provide expert advice and service on all the practical details of designing an exhibition stand.
A stand builder can draw from years of experience as well as knowledge on aspects like current market trends. This simplifies and streamlines the process of designing a stand. By hiring a stand builder companies can focus their time and resources on strategy while the stand builder takes care of all the practical aspects.
 
How do Stand Builders design exhibition stands?
Stand builders are the project managers of an exhibition stand. They oversee every stage of the stand’s development to ensure that plans go smoothly.
What do each of these stages entail?
The stages involved in designing an exhibition stand are as follows:
 

  1. Concept Development
    During the concept development stage stand builders seek to understand the brands goals, objectives and ideas.
    This part of the phase involves the stand builder and client openly discussing ideas for the stand that align with the company’s budget, floor space and location for the booth. Based on the brand’s ideas the stand builder will analyse how to draw out the maximum potential of these factors to bring your ideas to life in a way that’s impactful yet realistic.
    Finalising the concept to create a striking yet achievable and functional exhibition stand will take some time, but with a skilled stand builder it’s doable.
     
  2. Installation: Achieving The Brands Vision
    When a final concept has been established construction of the stand can commence. This is the stage where the brand’s vision is brought into reality.
    It includes aspects like sourcing, putting together, and installing all the necessary equipment and technology. The connections of an experienced stand builder will ensure that the materials used will be of an exceptional quality that reflects the professionalism of the brand and wows potential customers.
    The final stages will involve implementing all the finishing touches that make a company’s booth stand out amongst the crowd and attract all the customers.
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