Trade show exhibit trends for 2023
On a trade show floor where thousands of attendees are being enticed by an unimaginable array of bells and whistles, how do you break through the clutter to attract them to your tradeshow exhibit? Here are the winning ways that are trending 2023:
Build an Experience: Light It Up and Tech It Up! Companies are adding technology to help both them and their products shine. LED lighting and monitors dominate booths and exhibits everywhere. Many companies leverage screens to create virtual and augmented reality (VR and AR) experiences, which can be accomplished cost-effectively.
Focus on the Senses: Similar to the Disney experience, the more senses you can engage in your tradeshow exhibit design the better. Lighting and visual designs are a start.
Game On: The gamification of tradeshows is not a new thing. However, this strategy has leveled up recently in trade show exhibit design.
Create Attractive Spaces for Meetings and Relaxing: One newer trend for companies that want to conduct business away from the din of the floor is to build separate meeting spaces and lounge areas. Especially as we return after the pandemic, people are still wary of being around large groups. The conference rooms include doors for quiet and privacy that can also be locked for extra security overnight. Lounge areas provide great ante-rooms for these private meetings, and also give attendees much-needed resting space. With modular trade show booth displays, these areas can be configured to meet your meeting needs.
use signage that stands out
If some of these trends seem unaffordable, don’t worry. You can always update your signage cost-effectively to make a real impact. Try some of the newest signs and displays to give your space a whole new look:
Truss Trade Show Display Systems: With almost infinite configurations, you can showcase custom graphics in a variety of sizes and shapes, including 360 degrees to catch everyone in the show. These are easy to change out for the next show too.
Pop-up Displays: Use these portable booths to showcase graphics on either one or both sides of the display, for a larger impact than tablecloths or banners.
Hanging Structures: Anything that is suspended above will draw eyeballs from across the floor, help people locate you, and define your space as an innovative place.