The 5 elements of a great trade show booth design
The Exhibition Industry Research Center found that visitors peruse a display for about 3 to 5 seconds before deciding to walk up or stop. An eye-catching trade show booth design is essential and must make a first impression that will generate undeniable interest in those passing by, The 5 elements of a great trade show booth design include:
Full-sized, colorful and clean graphics that span the entire display will be eye-catching, making your display stand out and strongly communicating who you are and what your business is about. Invest in great trade show graphics or hire Knowledgeable graphic designers to take your message beyond words. Whether a graphic shows your running service or transmits your service solution, high resolution is a must.
- Logo and branding
The business name and logo should be front and center. Many businesses choose to have table runners that include this information. Including a link to your website allows passers-by to revisit at eye level at their leisure, and repeat at various locations throughout the display. A tagline or slogan should be placed near the logo to succinctly communicate to visitors what the business does and how it can help them.
Lighting is eye-catching and can significantly increase the appeal of a stand display. With proper lighting, visitors can focus on the message the business owner is trying to convey. It also increases the
The depth of the exhibition space. The right lighting can also affect a person’s mood!
- Technology and Interaction
Today’s ever-evolving technology enables businesses to communicate with customers on multiple levels. Attending a trade show doesn’t mean you’re limited to traditional trade show practices. Videos and interactive displays can tell your story or showcase testimonials, but you The use of technology should be primarily a prompt for conversation.
Social media channels are increasingly used at trade shows, making many booths relevant to the lives of ordinary consumers. As part of your trade show experience, be sure to post pictures on Twitter, Facebook share on YouTube or make a video for YouTube. If your visitors do the same, you can offer them a reward.
- Promotion Collateral
Research shows that people are 52% more likely to stop at a booth with an enticing promotional item. These handouts can increase booth traffic, serve as business reminders, and provide contact information. According to the pros, the best promotions are Products that complement your business and that people use in their everyday lives, at home or at work. Valid promotional items include pens, mugs, tote bags, and USB drives.