5 Benefits of Attending a Trade Show
Attending a trade show is an effective way to market these days. Trade shows provide a highly intimate connection between buyers and sellers and are also a good business opportunity. What are the specific benefits and values? First of all, let’s understand what is a trade show.
What is a trade show?
A trade show is an event held to bring together divisions of a particular industry to display and discuss their newest products and services.
The 5 reasons why trade shows are so valuable
There are many reasons why trade shows are here to stay. Let’s go over the top five reasons they still bring value.
Build brand awareness
There is no question that trade shows are one of the best ways to get your brand’s name out there to the masses, especially when the masses at trade shows are top industry professionals and press. Allowing key players to interact with your product or service while you share your initiatives and company vision with them is an unbeatable experience. On top of that, you will also have the chance to engage with current and potential customers, increasing your reach further than you have ever been able to before.
Gain targeted leads
As stated above, your experience on the trade show floor gives you the opportunity to engage and build relationships with people who have never seen or heard of your brand before. This is your chance to reel them in and sell them on your product or service and company. It’s common knowledge that selling is done a lot easier when it’s face to face rather than the typical impersonal emails and phone calls. By building a personal relationship with these people, you will increase your chances of them following up to do business once the trade show is over.
Remember that trade shows are typically invite-only, which means that the list of attendees will be extremely targeted and more than likely the companies and people that are already on your short list. Make the most of this opportunity by knowing exactly who your sales team should be speaking with beforehand to make the closing process as simple as possible.
Learn industry insight
There is no better way to take a pulse on your industry than at a trade show. Being surrounded by your fiercest competitors while simultaneously learning from the brightest minds in the industry at speaker sessions and workshops puts you in a very valuable position. Take a walk around the floor and see what your competition is doing right and wrong. You can even act as a customer to source information like pricing and new features. After a few hours of doing so, you will have a great foundation of competitor strategies and tactics that will help your company succeed.
A no-brainer. Networking is at the heart of every trade show. Make sure you save time during the day to do so as well as attend the evening events to take advantage of the chance you’ll have to mingle with the key players in your industry. You can even use social media before the event to reach out to the connections you’ve been wanting to meet so you know where to find each other.
Showcase your best
Trade shows are an incredibly valuable element of every company’s marketing mix, and that won’t change any time soon due to the fact that trade shows provide benefits that the typically favored digital marketing solutions never could. Now that you understand the five reasons why these events are worth your attendance, it’s time to get searching for the top trade shows within your industry and register. Trust me, you’ll be glad you did.
If you’re ready to exhibit your company’s newest product or service at the next trade show, you can contact us to get the latest proposal.