he, tuiguang - Maeander

2022-12-09

How to increase ROI on exhibition participation in UAE?

what is ROI?

ROI or Return on Investment is the investment you put into improving your company, like time and money. In simpler terms, ROI is the ratio of net profit over the total cost of the investment.

HOW to Increasing ROI exhibition?

Increasing ROI is one of the most important exhibition goals of an exhibition. However, to increase ROI on exhibition participation in Dubai is not that easy. You need to work on several aspects to ensure an increase in ROI.

Planning: Exhibitors expect a lot from exhibitions, and in order to fulfill those expectations, it is important to plan. Companies must keep enough time in hand for planning. Research and plan as much as possible. If you do not plan well, you may get disappointed by the results.

Define exhibition goals: Goals and objectives of an exhibition are two different things. Goals are usually specific and measurable. While objectives are steps and strategies that you use to reach your goals. When you decide on your exhibition goal, you must set your objectives as well. You should clearly define your exhibition goals. Moreover, create a marketing plan that will help you in achieving your exhibiting goal.

Know your budget: Work on your budget, to ensure a good return on investment. It is important to calculate the overheads of your travel, hotel, advertisements, promotions, and others. Create a rational budget that will help you achieve your desired results. When you know your budget, you make sure to have a successful exhibiting experience in UAE.

Work on Pre-Event Marketing: If your brand is exhibiting in a particular exhibition, you need to make sure that your buyers are aware of your participation. You need to create an online buzz about your participation in an exhibition. Add promotional posts on your website, create blogs, increase page likes by creating online campaigns, start an online competition, or create unique hashtags.

Book the best stand space: The location of your exhibition stand design also plays a very important role in increasing ROI on exhibition participation in UAE. In order to ensure visibility and footfall, you must book the best stand space. The best space on an exhibition floor can be the corner or at the end of the aisle. Although these spaces are booked quickly, you should book early and grab some good deals from the exhibition organizer.

Unique and Attractive Exhibition Stand Design: Exhibitions are crowded places. There are thousands of other exhibitors who are there to achieve exhibiting goals. So, you must stand out from the pool of exhibitors. And for this, you need to have a unique and attractive exhibition stand design. Exhibition stands are your identity during an exhibition. To help build your identity, Maeander Exhibition is there to help you.

Follow-up: To increase ROI on exhibition participation in UAE, you must follow up after your exhibition. Visitors may forget about your brand. Keep a track of all the visitors who visited your exhibition stand, and message them after the exhibition. If there is a lead, respond to them timely. The sooner you follow up with a call or an email, the better chances to convert them into your customers.

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2022-12-07

Professional booth construction process

The construction of booth is a very important part of exhibitors’ participation in the exhibition. mainly includes the following aspects:

Communication is the prerequisite for exhibition design and construction services. The understanding of the basic situation of the company by the exhibition company affects the service quality of exhibition design and construction. Therefore, when providing exhibition design and construction services for exhibitors, they must conduct detailed negotiations with exhibitors to understand the relevant corporate culture and products of the exhibitors. Features, exhibition content, booth area, etc., as well as the requirements and suggestions of exhibitors for the design and construction of booth, so as to further determine the theme of the exhibition design and construction.

Design is the key to exhibition design and construction services. The design will usually be designed according to the actual situation of the company, which can fully reflect the company’s culture, characteristics and brand image, and show it to a greater extent Create beautiful, usable, artistic and unique effects. Then deliver the first draft of the design to the customer, adjust according to the customer’s suggestions and feedback, and finally determine the design plan, and the two parties sign the contract.

Exhibition equipment production and booth construction are the focus of exhibition design and construction services.
Professional booth construction process

1. After entering the exhibition hall and finding the booth, lay the ground first, such as carpets, platforms, etc.

2. After the ground is laid, the main structure of the display rack will be combined and installed, generally starting from the background board.

3. After installing the main structure, install various exhibits.

4. After the main part is built, wiring and lighting equipment can be installed.

5. Artwork and inkjet can be installed after the main body and exhibits are completed.

6. After the main structure and exhibition equipment are installed, the customer can arrange the exhibits. Generally, they are placed in the order of up and down, first and then front, first high and then low, so as to avoid illegal operations and finally useless.

7. After the exhibits are arranged, they should be checked in time to adjust the exhibits to the best condition.

8. Finally, do the cleaning work, clean the venue, seal off the exhibition area with tape before leaving, and take pictures for file.

Post-service is the guarantee of exhibition design and construction services. For exhibitors’ problems concerning the design and construction of the exhibition during the exhibition, professional personnel should be dispatched to assist in solving them in a timely manner, so that the exhibitors can proceed smoothly and successfully during the exhibition, and for exhibitors to move more efficiently.And also provide exhibitors with dismantling services.

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2022-12-05

industry application of large format printing!

What is large format printing?
In short, large format printing is the process of taking digitally generated artwork and printing it to large-sized substrates.

What products are available?
Large format printing allows you to produce a wide range of internal signage, for example, PVC, acrylic or aluminium signs. It’s possible to print wall coverings and window and floor graphics, and external signs can be produced using products such as Dibond and Correx. There are many different ways to print exhibition graphics too, whether freestanding or hung from a ceiling or wall.
These examples are just some of the most common ways large format printing is used. They are by no means the only ways. It’s possible to approach a large format digital printers with an idea for a unique sign or display and they will recommend the best way to achieve it.

What Are Some Examples of Large Format Printing?
Large format printing offers a full range of visual solutions to get your message out there. For example, your options include:
Banners
Wall graphics
Floor graphics
Window graphics
Yard signs
Building wraps
Vehicle wraps
Advertising flags
Barricades
Signage
POP (Point of Purchase) and POS (Point of Sales) stands
Out-of-home advertising (billboards)

As you can see there’s an option for every budget: you may start small with a yard sign, or think big with an impressive wall graphic or a towering vinyl banner.

Keep in mind that these are only the most common large format printing products. It’s not unusual to arrive at customized solutions that underscore what’s unique about your brand.

If you are looking for a large format printing manufacturer, maeander Exhibition is your best choice.

maeander Exhibition A wide range of Digital Printing service which offers you the lowest price per sqm, without compromising on the quality of the prints and material. Large format printing, not limited to Banner (Block out and Back-lit), Vinyl, Canvas, Roll-Up, One way Vision for your signage and branding.

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2022-11-30

What is a Stand Builder? and How to design a stand

Booth construction is one of the indispensable tasks in the process of participating in an exhibition, and it is usually combined with booth design and construction.

What is a Stand Builder?
To understand what a stand builder is, we first need to look at what an exhibition stand is.
An exhibition stand is set up at trade shows to showcase a brand’s products and services. A good exhibition stand will convey the brand’s products to customers in a way that is informative, appealing and convenient.
With the right exhibition stand at trade shows customers will leave with an increased interest in the brands products and services which will subsequently drive further sales.
Creating an exhibition stand may sound straightforward, but there are many elements that go into designing a stand that sells.

So now that we know what an exhibition stand is, how do we create one that reflects our brand? This is where a stand builder comes into the picture.
To put it in layman terms, a stand builder is someone who designs, constructs and assembles exhibition stands. They are professional consultants and construction specialists who provide expert advice and service on all the practical details of designing an exhibition stand.
A stand builder can draw from years of experience as well as knowledge on aspects like current market trends. This simplifies and streamlines the process of designing a stand. By hiring a stand builder companies can focus their time and resources on strategy while the stand builder takes care of all the practical aspects.

How do Stand Builders design exhibition stands?
Stand builders are the project managers of an exhibition stand. They oversee every stage of the stand’s development to ensure that plans go smoothly.
What do each of these stages entail?
The stages involved in designing an exhibition stand are as follows:

Concept Development
During the concept development stage stand builders seek to understand the brands goals, objectives and ideas.
This part of the phase involves the stand builder and client openly discussing ideas for the stand that align with the company’s budget, floor space and location for the booth. Based on the brand’s ideas the stand builder will analyse how to draw out the maximum potential of these factors to bring your ideas to life in a way that’s impactful yet realistic.
Finalising the concept to create a striking yet achievable and functional exhibition stand will take some time, but with a skilled stand builder it’s doable.
Installation: Achieving The Brands Vision
When a final concept has been established construction of the stand can commence. This is the stage where the brand’s vision is brought into reality.
It includes aspects like sourcing, putting together, and installing all the necessary equipment and technology. The connections of an experienced stand builder will ensure that the materials used will be of an exceptional quality that reflects the professionalism of the brand and wows potential customers.
The final stages will involve implementing all the finishing touches that make a company’s booth stand out amongst the crowd and attract all the customers.

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2022-11-28

How to attract customers to the exhibition? 8 Clever Ways

One of the key indicators of your performance at an exhibition or trade show is the number of visitors your booth attracts. After all, every visitor is a potential customer for your product or service, and you can encourage more people to spend more time at your booth to generate new sales.

So here, we take a look at 8 ways you can encourage interaction at your next event.

Preparation Is Key
Make the most of your event by sending out invites in advance, promoting through your social channels as much as possible on the lead up to the event and, where possible, booking in appointments to guarantee a chat with your most important prospects. Spreading the word and a little bit of self promotion will stand you in good stead and your clients will be grateful to know about any opportunities to meet face to face especially when there is an opportunity to make a day of it and attend an industry exhibition!
Create an Experience
Businesses are getting increasingly creative when it comes to ideas for exhibitions. Stay ahead of the curve by creating an experience that will draw people over to your stand from across the room. Hiring things like virtual reality experience equipment can create this kind of buzz.
Offer Refreshments
Set yourself up with appliance and fridge hire and make sure you can offer your visitors beverages and nibbles, which promise to keep them a little longer and almost always leads to more engagement. Refreshments from ice cream, smoothies, juices, cocktails, tea, coffee, chocolates, sweets and popcorn – the more creative the better and more memorable!
Create the Right Environment
Planning your complete environment in advance will make your space stand out in the exhibition hall. Create an experience that truly reflects your brand and other retail spaces with everything from exhibition carpet and furniture to branded selfie frames to finish your stand perfectly. You could also create a place to relax by building a lounge area complete with beanbags and soft furnishings.
Offer Free Wi-Fi
Make life convenient for yourself, your team and your visitors by ensuring you have your own fast and reliable exhibition Wi-Fi without having to trust the venue’s Wi-Fi. Find our event Wi-Fi guide for extra advice and tips on choosing the right one for you.
Offer Something a Little Different
Lots of brands do giveaways to draw people over to their stand. Get creative and think of something that will really surprise people and get them talking.
Give Them an Incentive
Think about how you can ensure your visitors convert on the day instead of heading off home to “think about it”. What incentives can you offer for on-the-day sign ups? Any special offers or discounts?
Show Off Your Expertise
If possible, get a spot at the event or exhibition speaking or conducting a workshop to show off your skills and expertise and place yourself as an expert in the minds of the exhibition visitors making them more likely to head over to your stand.

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2022-11-25

How to choose between custom booth or modular booth?

An exhibition is an excellent platform for you to see your business and promote your products or services to potential customers.
Generally speaking, businesses have a choice between two main options — custom exhibition stands and modular exhibition systems. How To Choose？

Key Considerations
Before meeting with designers or attempting to make a decision, it is important to ask yourself some basic questions in order to establish your requirements. Is the stand going to be used once, or are you hoping to re-use it for future exhibitions? How much money are you willing to spend? How big do you want the stand to be?
In addition, you need to consider logistical aspects. How are you planning to transport the stand to and from the trade show? Are you hoping to incorporate technology into the display and if so, what? Once you have answers to each of these questions, the decision making process becomes a lot easier.
Custom Built Exhibition Stands
Custom Exhibition Stand Design
Put simply, custom built exhibition stands are stands which are constructed to meet your own specifications. This tailored approach provides great potential for businesses hoping to make a major impact, because it enables companies to come up with unusual and unique ideas, which will stand out from the crowd.
Advantages:
Allows for completely unique designs
Ideal for brands hoping to make a major visual impact
Almost endless possibilities in terms of shape, size and technology inclusionsDisadvantages:
More expensive than modular systems
Less flexible and adaptable when it comes to re-use
Modular Exhibition Systems
Modular Exhibition Display Stands
A modular exhibition system, on the other hand, will typically consist of lightweight frames, with interchangeable panels, allowing for the system to be easily changed and used multiple times. In most instances, modular exhibition stands are cost-effective and can change shape and size, meaning they can fit various different spaces.
Advantages:
More affordable than custom built stands
Extremely versatile and adaptable, making them ideal for using multiple times
Lightweight and easy to transport
Disadvantages:
Sometimes lack the ‘wow factor’ of custom stands
Compromise may be needed in terms of the design
While modular stands are usually considered to be more affordable and functional, with some thoughtful planning they can still make a big impression. Yet, their single biggest plus point is their flexibility, which allows them be used multiple times and modified to meet different needs.
Deciding Factors
When making the final decision between the two types of exhibition stands, you need to consider what your main requirements are. If you frequently attend trade shows and are hoping to use the stand on a regular basis, or if you are operating on a tight budget, the versatility and cost-effectiveness of modular stands will likely win out.
Conversely, if you are looking to make a major impact at a one-off event, or if you have a unique vision for your display, the more tailored approach to construction may tip the balance in favour of a custom built stand.

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2022-11-23

Which is a good exhibition stand design company for modular stands in Dubai, UAE?

There’s no one-size-fits-all answer to this question, as the best exhibition stand design company for modular stands will vary depending on your industry and the type of modular stands you’re looking for. That said, here are a few general tips that may help you get started:

Do your research – Before choosing an exhibition stand design company, make sure to do your research. This will help you find a company that is experienced in designing modular stands for your specific industry and type of exhibit.
Talk to the company – Once you have decided on a design company, be sure to contact them to discuss your needs and see if they can accommodate them. It’s important to feel comfortable with the company you’re working with, so make sure to communicate with them regularly throughout the process.
Get a quote – Once you have discussed your needs with the design company, be sure to get a quote so that there is no confusion or misunderstanding about costs or timelines. Finalize all details before signing any contracts!
Hopefully, these tips will help you find the best exhibition stand design company for modular stands in Dubai, UAE. Therefore, make the right choice and contact Maeander Exhibition for perfect management, interactive audience, and impressive company production growth of your exhibition stand and brand. If you have any other questions, please don’t hesitate to contact us!

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2022-11-21

Advantages of modular booths

When planning your exhibitions one of the largest potential expenditures could be the exhibition booth itself, if you are planning to attend multiple shows and make repeated use of the same stand， it is recommended to choose a modular booth.

Why modular exhibition stands?
The great advantage of modular exhibition stands or systems is that they can be reconfigured to suit different sizes, and graphics are totally interchangeable so they can reflect any changes you wish – new brand, change in messaging or fresh look and feel.

Modular exhibition systems are built for reconstruction, they give increased flexibility and ease of transport in addition to being an environmentally friendly and carbon neutral option.

Your stand is contained within a compact storage unit, helping to keep storage costs low. Lighter weight materials used to build these stands will also be able to save on labour and shipping costs.

Maeander exhibitions Go with world’s advance Modular Exhibition Material. Fastest and easiest way to build your stands as per your brand and business’s need. Contact：https://www.maeander.com/contact/

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2022-11-18

Booth: rent or buy？3 reasons to rent your exhibition booth

When you’re getting ready to attend a trade show, doing trade show display design can be one of the most challenging parts of the process. You can go two ways – design and buy your own booth or rent a show. Consider these before deciding which path to take.

Whether you are testing the ground to see whether exhibitions will work for your business, if you only plan to exhibit once a year or hope to change your graphics regularly, then stand rental may be the best solution for you. We have a range of fully customizable, modular options available to you, so we can find the right solution to fit your business. As with all events, planning is key, so if you are considering this option, please get in touch and we can reserve the relevant stand frames for you.

Reason 1: Flexibility – you are not stuck with the same exhibition stand design for every event and you can customise it to fit your event and your brand.

Reason 2: Convenience – you tell us what you want & we can do the rest!

Reason 3: Budget – for one-off shows the investment is minimal if you rent versus purchasing a stand outright. Enabling you to go bigger on impact, without impacting your budget.

Our Services

Modular Exhibition Stands
Go with world’s advance Modular Exhibition Material. Fastest and easiest way to build your stands as per your brand and business’s need.

led stage design and construction
Let’s face it, screens attract the eye, so what better way to catch your customers attention than with a built-in audio-visual equipment such as a built in TV screen? You can have your presentation running, reinforcing your brand, highlighting key information and brand messages. We have flat screen TVs available to hire – these can be either floor mounted, or depending on your stand, they can be mounted on to the back wall.

We provide full set-up of high quality and a cost effective P2.5 and P2.9 LED screen rental. Excellent display and signs of your advertisement for your conferences and events.

Exhibition furniture and TV rental
We offer high quality furniture rental with the best price you can get across UAE, such as Smart TV, Sofas, Table and Chairs, Podium, Post Barrier and etc.

Large Format Printing
A wide range of Digital Printing service which offers you the lowest price per sqm, without compromising on the quality of the prints and material. Large format printing, not limited to Banner (Block out and Back-lit), Vinyl, Canvas, Roll-Up, One way Vision for your signage and branding.

If you have an event coming up that you are considering, let us know what you are looking for and we will help you achieve the stand you are dreaming of within your budget。

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2022-11-17

How Much Does It Cost to Produce a Finance Show Booth?

Every Finance show exhibit is different, and price will depend on the complexity of your exhibit and the materials and expertise your design requires.

Industry standards report that a buyer can expect to pay in the neighborhood of $100 to $150 per square foot for a custom, 20’ by 20’ island booth. Our experience has shown that, on average, you’re likely to spend between $45 to $60 per square foot for smaller booth spaces in the range of 10’ by 10’ or 10’ by 20’.

If you are asking this question, though, it likely means that you’re new to the trade show environment. In this case, your next question you should be, “Who can help me navigate this new adventure so that I may have the best experience?”

When purchasing a smaller-scale trade show booth, the temptation is often to use an “off-the-shelf” internet vendor to keep costs down. The drawback to this approach is that you aren’t able to consult with a real person on the important questions—questions that will make all the difference in your overall experience. Remember, the cost of your booth is just one part of the total expense. You must also calculate travel and lodging, the sponsorship or booth space rental, shipping, drayage (shipping of your booth once it gets to the venue), potential union labor, electrical, carpeting, and the list goes on.

A good distributor of Finance show booths can help you realize all of the costs associated with exhibiting. They can ask the questions that are most important to customizing your booth to fit your specific needs like:

Do you plan to set this up by yourself? How many people will be setting it up, or will you need hired help?
Do you have products to display and, if so, what is the best way to get your customers to interact with those products?
Do you need extra storage space inside your booth?
How do you want your customers to interact with your staff?
Are you planning to use technology (e.g. TV, iPad/tablet)? How important is an internet connection in accomplishing your goals?
How often will you use the display?
How must the display be shipped? Does it need to fit into the backseat of a car?

You may be surprised that a custom booth doesn’t need to be expensive. As mentioned before, our experience shows that you can likely meet your needs with a custom booth priced between $50 to $60 per square foot. That’s only slightly more than buying a stock set-up off a standard website; however, the benefit of building something specific to your needs ensures that you will stand apart from those around you and be set up specifically to meet your unique goals. Most distributors, through their build process, will do an excellent job of supplying design feedback and are knowledgeable about what works for the greatest impact in a small display space.

Author: he, tuiguang