How to attract customers to the exhibition? 8 Clever Ways
One of the key indicators of your performance at an exhibition or trade show is the number of visitors your booth attracts. After all, every visitor is a potential customer for your product or service, and you can encourage more people to spend more time at your booth to generate new sales.
So here, we take a look at 8 ways you can encourage interaction at your next event.
- Preparation Is Key
Make the most of your event by sending out invites in advance, promoting through your social channels as much as possible on the lead up to the event and, where possible, booking in appointments to guarantee a chat with your most important prospects. Spreading the word and a little bit of self promotion will stand you in good stead and your clients will be grateful to know about any opportunities to meet face to face especially when there is an opportunity to make a day of it and attend an industry exhibition!
- Create an Experience
Businesses are getting increasingly creative when it comes to ideas for exhibitions. Stay ahead of the curve by creating an experience that will draw people over to your stand from across the room. Hiring things like virtual reality experience equipment can create this kind of buzz.
- Offer Refreshments
Set yourself up with appliance and fridge hire and make sure you can offer your visitors beverages and nibbles, which promise to keep them a little longer and almost always leads to more engagement. Refreshments from ice cream, smoothies, juices, cocktails, tea, coffee, chocolates, sweets and popcorn – the more creative the better and more memorable!
- Create the Right Environment
Planning your complete environment in advance will make your space stand out in the exhibition hall. Create an experience that truly reflects your brand and other retail spaces with everything from exhibition carpet and furniture to branded selfie frames to finish your stand perfectly. You could also create a place to relax by building a lounge area complete with beanbags and soft furnishings.
- Offer Free Wi-Fi
Make life convenient for yourself, your team and your visitors by ensuring you have your own fast and reliable exhibition Wi-Fi without having to trust the venue’s Wi-Fi. Find our event Wi-Fi guide for extra advice and tips on choosing the right one for you.
- Offer Something a Little Different
Lots of brands do giveaways to draw people over to their stand. Get creative and think of something that will really surprise people and get them talking.
- Give Them an Incentive
Think about how you can ensure your visitors convert on the day instead of heading off home to “think about it”. What incentives can you offer for on-the-day sign ups? Any special offers or discounts?
- Show Off Your Expertise
If possible, get a spot at the event or exhibition speaking or conducting a workshop to show off your skills and expertise and place yourself as an expert in the minds of the exhibition visitors making them more likely to head over to your stand.